REAL ESTATE INDUSTRY NEWS


  • eRealSoft.com™ Partners with Condo.com

    Miami, FL, (17th April 2008) - eRealSoft.com™, the leading developer of hosted lead tracking software for the Real Estate industry announced today that it has partnered with Condo.com, the World’s Largest Condo Marketplace. The partnership will enable Real Estate developers that utilize both programs to track and manage their leads from inquiry to closing. Although over 85% of Real Estate searches begin online, many Internet leads are not properly tracked and managed after they've been delivered. As the #1 condo website in the world, Condo.com delivers over 10,000 qualified buyer leads per month. This new relationship will allow Real Estate developers that use the eRealSoft™ platform to seamlessly track and mange each and every Condo.com lead, maximizing return on investment and increasing the conversion rate of lead to sale, a key condo marketing metric.

    The eRealSoft.com™ software system, including it’s core condominium products, integrates leads from all of a developer’s various marketing channels (including walk–ins and telephone leads, search engines, portals, Web traffic and Realtor referrals) and allows for prioritizing these based on who is most likely to buy. In addition, eRealSoft.com™ provides builders with Total Inventory Control, Contract Management, Report Management, Tenant Reporting for condo conversion, incentives, marketing productivity outcomes and total sell out production information available anytime and anywhere.

    eRealSoft.com™ will offer the Condo.com marketing services as a value-added component to their condo developer clients and Condo.com will develop an interface to deliver their leads into eRealSoft’s client applications. “The synergy between Condo.com and eRealSoft.com™ is extremely powerful in times were every lead has to be captured, managed and converted into closing cash.” stated Alejandro Fernandez, co-founder and CEO of eRealSoft™.

    Las Terrazas Resort and Residences in Belize developed by Coral Development is the first client to utilize both Condo.com and the eRealSoft.com™ platforms. Las Terrazas is an upscale resort community in Belize attracting over 50% of its leads from internet searches. Condo.com is the premier portal for potential buyers of condominium properties around the world. Using both Condo.com to obtain leads and eRealSoft.com™ to capture leads will allow Las Terrazas, Belize to increase its conversion ratios from leads generated from the internet at costs much lower than traditional media vehicles can provide.

    “We are a lead machine for condo developers. The challenge for us is to make sure our clients convert and close on the leads”, said Richard Swerdlow, CEO of Condo.com. “The partnership with eRealSoft.com, an industry leader in back–end lead management and tracking, will now give us an integrated solution to offer advertisers, improving close rates and providing an end-to-end solution”.

  • Meet the Builders Night
    Come Network with a special mix of builders, project managers and purchasing agents.
    Date: Thursday - 9/22/06
    Time: 6:00pm - 8:30pm
    Location: Seminole Hard Rock Hotel and Casino
    Hollywood, Florida

  • Sunbelt Builders Show
    Builders, Remodelers, Developers, Architects, Dealers and Distributers, and Trade Contractores..
    Date: 10/13-05 - 10/15/06
    Time: 8:00am - 5:00pm
    Location: Gaylord Texan Resort & Convention Center
    Grapevine, Texas


 

 

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